Welcome to Insider Information
Applause & Accolades
Why Soak is business magic.
At Soak, we’ve always believed in creating products that not only care for your most cherished items but also make life a little bit easier. From the laundry room to the runway, Soak has found its way into the hearts of individuals, businesses, and media outlets worldwide. Don’t just take our word for it—here’s what everyone is saying about their Soak experience.
Real People, Real Love
Our customers are the heartbeat of Soak. They’re the knitters, the quilters, the lingerie lovers, the parents, and the everyday people who know that what they wear and care for deserves the best. We’re humbled by the countless stories shared by those who’ve made Soak a part of their routine.
“As advertised, the solution is gentle and effective on delicate items…A tablespoon is really all you need! I have been so impressed with this product, that I have started hand-washing more items in my wardrobe, instead of putting them through the delicate cycle of my washer.” — Coastal613
"I have been using Soak for about 10 years. It is a great Canadian product that has made my life so much easier: I just pop my bras and other delicate items in the sink and let them Soak!" — Odelia
"You should never travel without this stuff. Especially if you are without a washer or going on vacation. I swear it's magic! Great product." — Sarah
Businesses That Trust Soak
Soak isn’t just for personal use. We’re proud to partner with businesses that value quality and sustainability as much as we do. From boutiques to large retailers, Soak is the secret behind the scenes, ensuring that products are treated with the care they deserve.
“Our customers trust us to tell them how to care for their lingerie with Soak, and it shows in our numbers. Soak is the third highest grossing product in our inventory.” — Lee Padgett, Founder/ CEO Busted Bra Shop, USA
"La Bien Aimée hand-dyes yarn in Paris. And Soak is the only product we use to block our precious handknits. With Soak, we know our shawls and sweaters will always come out soft and fresh." — La Bien Aimée, France
"Both personally and as a store owner I genuinely love and recommend both Soak and Flatter. These products sell themselves. Once you demonstrate to your client the quality of the product they always return for repeat sales. It is truly my favourite quilting aid to come on the market in many years." — Jen Kingwell, Fabric Designer, Author and owner of Aimitié Textiles, Australia
“Soak is amazingly gentle on the high-end fabrics in my collection. Wash after wash, the suits look and feel just like the first day out of the tiny black box! I’m always recommending Soak to all of my retailers and consumers.”— Caitlin Kelly, swimwear designer
Media Buzz
The buzz around Soak isn’t just among our customers and business partners. Media outlets have taken notice, too. From craft and fashion magazines to lifestyle blogs, Soak has been featured as a must-have for anyone looking to care for their most treasured items.
“A no-rinse whiz kid, Soak gently cleans with a minimum of handling and has an all-purpose formula that’s ideal for hand-washing all of your delicate garments.” — Wirecutter, Soak named best delicates detergent since 2016.
“The best thing I bought this year is this no-rinse laundry soap.” — The Strategist
We’re thrilled to hear such positive feedback from the Soak community. Whether it’s a favorite sweater, a baby blanket, or a cherished garment, Soak is here to make sure it’s treated with the care it deserves. Keep sharing your Soak stories with us—we can’t wait to hear more!