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The best gentle laundry soap for the best shops.

For hand or machine-washing the clothes your customers love most. Soak® is easy to use, easy to merchandise and easy on the planet—value added for your customers, your shop and your bottom line.

Discover Soak®

Adding Soak to your retail mix shows your customers you care about them, in addition to the items you sell. Finish your care story, with Soak.

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Become A Retailer

Join the thousands of stores worldwide who keep their customers coming back for Soak. Create an account or request a one on one session with our Soak experts today.

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Insider Info

Immerse yourself in a world of educational training, marketing content, merchandising tools and product sales support, exclusive to Soak resellers.

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Shop Soak

Keep your shelves stocked with Soak. Always in stock means always earning revenue. We've made it simple to stay on top of your inventory levels and replenish as needed.

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Explore Our Fragrances

None of our scents will leave a strong or heavy fragrance lingering in your garments. They’re formulated to leave just a hint of freshness on the item after it has been washed. When customers were asked to compare Soak to other fine fabric rinses, they found the scent more delicate, fresher and milder than the current market leaders.

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Sales & Marketing Tools

Don’t think you have enough space to merchandise and sell something new? Don't have time to train your team on a new product? Think again. We have all the easy to use educational training, marketing content, merchandising tools and product sales support, you need at your fingertips.

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Curious? Check out Insider Information.

Rave Reviews

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Soak Catalogue

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Inventory Planning Basics

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Soak® always.

Made from gentle, skincare-grade ingredients, a little bit of Soak goes a long way, and can be used for hand-washing, machine-washing or spot cleaning.

Rinse never.

Rinse-free means less work for you and less wear-and-tear on your items. But you can always rinse if you want to.

Keep forever.

The gentle, no-rinse formulation is easier on your clothes, so the items you love most will last longer.

You like us - you really like us!

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Huge boost to the bottom line

Adding Soak onto a sale creates a love affair between our customers and their bras. The bras last longer and customers come back for more of both!

Lee Padgett
Busted Bra Shop, Chicago
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Only Soak for our hand-dyed yarn

Soak is the only product we use to block our precious hand knits. With Soak, we know our shawls and sweaters will always come out soft and fresh.

Aimée Gille
La Bien Aimée, Paris
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Customers return for repeat sales

I genuinely love and recommend both Soak and Flatter. These products sell themselves. Truly my favourite quilting aid to come on the market in many years.

Jen Kingwell
Aimitié Textiles, Australia